Renamed, re-imagined and redesigned The Wisconsin CPA magazine (above) to help celebrate and denote the
centennial anniversary of the Wisconsin Institute of  Certified Public Accountants (2005-2006).

Below: The new iteration, On Balance, premiered with the January/February 2005 issue.
Named and designed the new logo/nameplate for the magazine.

Below: reverse side of belly band explaining the new name of the magazine.