Rebrand: Verlo Mattress

Posted on Nov 16, 2014 in Topic

  Verlo Mattress Factory was founded in 1958, when Guy Day and Dale Williams created the Wheeling Furniture Company in Wheeling, Illinois. In 1968, they learned to build mattresses  and soon began offering high-quality customized mattresses at the lowest market prices. They changed their business name to Verlo Mattress Company, as s a tribute to the […]

Mack is Back, Baby!

Posted on Mar 30, 2014 in Topic

I’m a big fan of Armin Vit’s site, Brand New. I think he does a fantastic job sharing the latest logo rebrands. In a recent entry he reviews the new look of Mack Trucks. Designed by Chicago-based VSA Partners, this rebrand makes an appropriately strong statement. It’s simple, bold, powerful, rugged and masculine…what’s not to […]